The pandemic crisis caused by Covid-19 has significantly affected international tourism. So many mobility restrictions have led to massive travel cancellations and vacation plans beyond  the origin country borders. But if this break in tourist activity has served for something, it is to reconsider and propose a new way of traveling and discovering new places as the regenerative tourism is.

Turismo regenerativo A new concept of responsible and sustainable tourism: regenerative tourism

is not about trying to leave the smallest possible footprint wherever we travel, but about improving, as far as possible, the place we have found, that is, in addition to producing the least possible environmental impact, improving the quality of life of the residents at the place, favoring their economic and social life.

What is this approach pursue?
  • Natural resources conservation.
  • The ecosystems preservation.
  • The lives improvement of the inhabitants at each place.
Through what activities can it materialize?
  • Responsible consumption in local companies and businesses, respecting their culture and way of life.
  • Contribution to the cleaning and recovery of the natural environment.
  • Collaboration with social projects that need help.
  • Participation in social and volunteer projects based on respect and mutual learning.
  • Ecological thinking and behavior.

Steps that guide ADCAM towards regenerative tourism:

  1. Consumption in local services and businesses.

We deeply respect the culture, the Masai way of life and their relationship with the environment in which they live as everything is interconnected. Our Camp is fully managed by Masais, and they are in charge of all the services and activities offered there. In addition, through the handicrafts sale  made by Masai women, where 100% of the profits go to this community, it contributes to its own sustainability and support for the project and their community.

  1. Contribution to the environment cleaning and recovery.

Our relationship with nature is essential, each of us, to some extent, can be responsible for the cleanliness and health of the environment we visit. At ADCAM we take care of this aspect scrupulously, since being a National Reserve all the cleaning and care are few. For this reason, we advocate for the consumption of zero plastic in our services in the Camp and we carry out various improvement actions in the community, such as the construction of a well that facilitates access to drinking water and the provision of material and infrastructure for the hygiene, among others.

  1. Collaboration with social projects.

Both our volunteer trips and any of our trips become transformative experiences with a huge positive impact on the Masai Community. The benefit is mutual and you just have to ask or review the testimonies of our visitors to learn a little about the enriching and emotional exchange that takes place there. We encourage you to check it out for yourself.

At ADCAM we firmly believe and defend this concept, what’s more, we put it into practice on each of our trips. This is the tourism future, for the good of our planet and of our social and economic order. From here, we encourage more initiatives to be carried out in this type of tourism that is aimed at regenerating the ecosystem and a new way of developing communities.


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